Professional Background


Lisa Kraft, MS, PPS, CEP

"I was initially inspired to pursue a career in Education by some phenomenal teachers and counselors during my high school experience. As a college student I became keenly interested and immersed in a completely different educational path. Later, as a college graduate working in Public Relations for a few years, I found my way back to the world of education, including mentors who helped me re-connect with my initial aspirations to be an Educator. It is with this frame of reference that I always share with students that your education is truly a journey... allow it to unfold."

Lisa's Experience


  • Master of Science in Counseling with School Specialization – San Francisco State University 
  • Pupil Personnel Services Credential in School Counseling – State of California
  • College Counseling Certificate – University of California at Los Angeles Extension 
  • Bachelor of Arts in Mass Communications – University of California at Berkeley

Education Focused Experience

  • Lead Professional School Counselor, Palo Alto Unified School District, Gunn High School
  • Professional School Counselor, ​Palo Alto Unified School District, Gunn High School
  • Professional School Counselor, San Mateo Union High School District, Peninsula High School
  • Student Services Specialist, San Mateo County Office of Education, ROP

Business Focused Experience

  • Freelancer - Research and development for a non-profit organization
  • Underwriting Assistant - Berkshire Hathaway
  • Account Executive - KVO Public Relations
  • Assistant Account Executive - The Weber Group 


  • Certified Educational Planner (AICEP)
  • Independent Educational Consultants Association (IECA)
  • American Association of School Counselors Member (ASCA)
  • Western Association of Schools and Colleges (WACAC)
  • National Association of Schools and Colleges (NACAC)
  • American Counseling Association (ACA) 
  • Higher Education Consultants Association (HECA)


  • Teacher Tribute Initiative, Stanford University - Student Nomination
  • Chi Sigma Iota, Counseling Academic and Professional Honor Society 

Conferences & Professional Expertise

  • IECA Summer Training Institute
  • ASCA Legal & Ethical Specialist
  • Student Information System proficient: Infinite Campus, Naviance, College Planner Pro, SASI
  • Mentor for College Pathways program at Gunn High School
  • Facilitator of Professional Development Workgroup - Gunn High School
  • International Baccalaureate (IB) Conference
  • Annual participation in the University of California, California State University conferences
  • Counseling Department Representative of Gunn High School IB Exploratory Committee
  • QPR (Suicide Prevention) Certification
  • Annual attendance at private college workshops, college visits & tours
  • Financial Aid and College Entrance Exam Workshops
  • University of California at Berkeley Alumni Association - Volunteer Scholarship Reader
  • Stanford University Admission collaborator